In the heart of Sydhavnen, Copenhagen, lies Supermarco, Denmark’s largest importer and retailer of Italian specialties.
Founded in 1995 by Marco Nunzio Giacobbo as a wholesale business, Supermarco quickly opened its doors to private customers. Today, under the passionate leadership of Jens Henriksen and Mette Andreasen, the store boasts a curated selection of over 500 wines, premium cheeses, pasta, and other delicacies.
Supermarco’s philosophy centers on close collaboration with Italian producers, ensuring that every product reflects authenticity and quality.
Through its partnership with Dolomita, Supermarco has found a strategic ally to bring excellent products to market and establish strong relationships with Italian producers, ensuring Scandinavian consumers enjoy a unique experience.
Supermarco is more than a store. It serves as a hub between Italy and the Nordic countries, offering a carefully selected range of Italian culinary treasures that embody the tradition and passion of Made in Italy.
Dolomita not only supports Italian producers on their export journey but also works alongside international buyers like Supermarco. By helping them scout and select the most suitable products and manage relationships with Italian suppliers, Dolomita ensures seamless market entry. This collaboration creates a meaningful synergy between producers and distributors, delivering impeccable service on both ends.
A tangible example of Dolomita’s added value lies in events such as the Prosciutto di Parma Week and the Parmigiano Reggiano Night. These initiatives, held in Scandinavia, have not only increased the visibility of top-quality DOP products but also fostered a deeper connection between consumers and the stories behind the producers. With in-store testing and engaging storytelling, these events prove how targeted promotion can yield tangible results.
Supermarco stands out for the quality of its offerings. With Dolomita’s guidance, it has expanded its catalog to include exceptional products such as Crucolo cheeses and cured meats from the Dolomites, the renowned Pesto di Pra’, a symbol of Ligurian flavor, and Devodier’s award-winning selection of Prosciutto di Parma DOP.
These products, backed by effective promotional strategies, perfectly embody the combination of authenticity and quality that Scandinavian consumers seek.
Dolomita focuses on helping international buyers discover the finest Italian food and beverage products. With its expertise and a vast network of trusted suppliers, Dolomita supports clients in identifying authentic and high-quality offerings tailored to their needs.
Dolomita’s scouting service ensures buyers save time and resources while accessing a carefully curated selection of products. From well-known DOP and IGP items to hidden local gems, Dolomita matches buyers with reliable producers who meet stringent quality and compliance standards. This personalized approach guarantees an authentic representation of Italy’s culinary excellence in global markets.
The partnership between Dolomita and Supermarco is more than just a commercial venture – it’s a cultural mission. Sharing Italian food culture and showcasing the values of Made in Italy is a shared goal that creates new opportunities for both producers and consumers.
Thanks to initiatives like this, more and more Italian companies can enter foreign markets, bringing with them the excellence and passion that make our country truly unique.
