From Friendship to Global Success: The Story of VETZ Aperitif

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The world of Italian aperitifs has welcomed a new star: VETZ.

Born from the friendship of Nicholas, Federico, and Alberto, VETZ originated from an adventure in Sweden, a country renowned for its forward-thinking approach to quality products. The trio’s goal was clear: to create a natural aperitif that honours Italian tradition with a modern and innovative twist.

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The Idea and Philosophy of VETZ

As more consumers seek transparency and quality, VETZ stands out with its 22 botanical ingredients, free from artificial colours, preservatives, or additives. This low-alcohol drink offers an authentic and natural experience, perfect for those who value quality.

An Aperitif with Natural Ingredients

VETZ’s ingredients, aroma, and flavour are sourced from Italian lands: citrus, rhubarb, aromatic herbs, and roots. Each sip delivers a unique taste experience, balancing sweet and bitter perfectly. This approach has earned its popularity not only in Italy but also abroad.

Global Presence

Today, VETZ is available in various countries, including Slovenia, Northern Europe, Scandinavia, and Australia, with plans to expand to the USA and Mexico soon. It’s served in iconic, stylish bars such as Maybe Sammy in Sydney, part of the World’s 50 Best Bars, and Hotel Passalacqua in Moltrasio on Lake Como, named Best Hotel in the World in 2023 by the World’s 50 Best Hotels.

Dolomita: Support and Collaboration

Dolomita, with its deep knowledge of the Scandinavian market and international trends, has a friendly and collaborative relationship with VETZ’s founders. Supporting them in business growth and international development, Dolomita is a pioneering entity in identifying excellent Italian products with high market potential. This partnership has enabled VETZ to expand beyond Italy, reaching consumers who seek authentic and natural products.

Ideas for Natural Cocktails

VETZ’s versatility shines in various cocktails, such as the Spritz Naturale, VETZ & Tonic, and OTRA VETZ. Each cocktail highlights the botanical and natural characteristics of the product, offering a refreshing and unique drink.

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Spritz Naturale

60ml VETZ, 90ml Prosecco. Serve with plenty of ice and fresh lemon zest.

VETZ & Tonic

50ml VETZ, 100ml tonic water. Serve with fresh lemon zest.

OTRA VETZ

30ml VETZ, 35ml Tequila, 10ml fresh lime juice, topped with pink grapefruit soda or fresh grapefruit juice.

VETZ represents a new era for the Italian aperitif, blending innovation and tradition in every bottle. The passion of its founders and Dolomita’s commitment to promoting it abroad have made VETZ a symbol of the finest Italian aperitif.

Try it and discover the authentic and refreshing taste of a natural aperitif.

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